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BRAND MITHUNDA

BRAND MITHUNDA

Mithun Chakraborty, the Disco Dancer virtually ruled the Bollywood industry during the 80s. If regional films are included, then Mithun da can be said to have appeared in over 300 films. An alumni of the prestigious Film and Television Institute of India, his contribution to the Indian film industry has been immense and even today […]

NIGERIA BECOMES THE SECOND LARGEST FILM PRODUCER IN THE WORLD

NIGERIA BECOMES THE SECOND LARGEST FILM PRODUCER IN THE WORLD

Inspired by Bollywood musicals and Brazilian soap operas, believe it or not, the Nigerian film industry, or Nollywood is now the second largest in the world and has also evolved as a brand. Fans have known for some time that the Nigerian film industry is truly unique, but even they may be surprised to discover […]

MAGGI CASE: irresponsible celebrity endorsements

MAGGI CASE:  irresponsible celebrity endorsements

Celebrity endorsement has been going on from the days when Kapil Dev used to announce to the viewers in Punjabi-English accent ‘Boost is the secret of my energy’. Slogans used while endorsing for 2-minutes noodles by big celebrities like Amitabh Bachchan, Madhuri Dixit and Preity Zinta attract more consumers to it than it would be […]

BRAND AAMIR

BRAND AAMIR

Aamir Khan has emerged in recent times as the most innovative marketer of his films. Besides, being a brilliant film director and actor, Aamir has now become also one of the most creative marketers in the world. If there was an award for the most innovative marketing campaign, it would certainly be awarded to Ghajini […]

STAR KIDS: FAILED BRAND EXTENSIONS

STAR KIDS: FAILED BRAND EXTENSIONS

Salman Khan has added a new dimension to a trend – using his own brand image not just in promoting rank newcomer actresses and actors, a trend Sallu bhai initiated long time back but this time he is even taking the pains to produce their films. What’s more special about this is these actors’ progeny…both […]

Pakistan’s love-hate affair with Bollywood

Pakistan’s love-hate affair with Bollywood

Many of us have grown up watching pirated videos and CDs of famous Pakistani comedian Umer sharif’s stage shows and TV dramas Bakra kishton mein…. Budhha Ghar Pe hai etcetera…. This phenomenon has an interesting history….As we all know the Indian sub-continent shares a common culture, and, presents uniformity in the middle of diversity. One […]

INDIA- PAKISTAN: CELLULOID WARS-I

INDIA- PAKISTAN: CELLULOID WARS-I

Hindi films were officially banned in Pakistan after the war of 1965 and the restrictions began to be eased from 2006 on wards. But Pakistan’s federal and provincial censor boards have kept a strong check on Indian films. As a result, films such as Agent Vinod, David and Khiladi 786 in recent times were banned […]

Multiplexes changing the dynamics of Box Office collections

Multiplexes changing the dynamics of Box Office collections

The success of a movie is judged by the amount of business it does and in most of the world the collections tell which film has been watched by more people and this determines the success of the film. But in India sadly the actual collections do not tell which film has been watched by […]

THE 30 SEC STORYTELLERS IMPACTING BOLLYWOOD

THE 30 SEC STORYTELLERS IMPACTING BOLLYWOOD

It all started with a flirtatious relationship between Indian advertising and cinema long time back when auteur Satyajit Ray joined DJ Keymer (now Ogilvy) as a visualiser and then was with Clarion advertising agency in Kolkata as creative head and board member and then went on to become a brand ambassador of Indian Indie films […]

MISSION IMPOSSIBLE : 20 YEAR OLD FRANCHISE

MISSION IMPOSSIBLE : 20 YEAR OLD FRANCHISE

This Friday,It’s not your imagination; Mission: Impossible — Rogue Nation, the fifth movie in the Mission: Impossible movie series, arrived an impressive 19 years after the first, demonstrating once again that Tom Cruise’s super-spy movie franchise is one that bucks a number of trends when it comes to summer blockbusters. The secrets of its success […]

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