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Paid Previews – Bollywood’s New Bandwagon

Paid Previews – Bollywood’s New Bandwagon

Jo dikhta hai wo bikta hai is a deeply rooted mantra that has been in the DNA of every marketing strategist and the top shots of advertising since ages. In an age where marketing has become a viral phenomenon crucial to the success or failure of a product, Bollywood is busy discovering and inventing myriad […]

Bollywood News – Benefits Of ‘Like’ On Facebook

Bollywood News – Benefits Of ‘Like’ On Facebook

On Facebook – The Page connector button that connects your Business / Brand Pages with your Community Members is the ‘Like’ button. There are many misconceptions about the ‘Like’ button. Do they really like when they click ‘Like’ is a very debatable thought. The reason being that they may have connected to know information or because they […]

Brands With Benefits

Brands With Benefits

So what’s the similarity between Subhash Ghai’s Yaadein and Rakesh Roshan’s Krrish? Or for that matter with a thousand other films of late? Hit or flop one thing common among most of the recent films are the in-film advertisements that fleetingly make an appearance on the big screen. One can’t help but notice Salman Khan […]

Brand Push In Your Face!

Brand Push In Your Face!

Few people who watched the Amitabh Bachchan and Hema Malini starrer Baghban will have missed seeing one of India’s foremost private sector banks ICICI Bank featured prominently in the film. Or for that matter, being told by Hrithik Roshan in Krrish that it’s good for your physique if you have Cadbury’s Bournvita regularly. If you […]