SRK launches Chennai Express mobile game

Shahrukh Khan’s much awaited Chennai Express has already created quite a buzz in the market with the trade pundits estimating the film’s box office collection to cross Rs.200 crore. With the kind of marketing strategy adopted by the film and its sleek trailer, the film might create history.

The makers of the film has taken one step ahead and launched a mobile game based on the film. Yesterday, the Chennai Express mobile game application was launched with much fanfare at the Reliance Digital Xpress store in Prabhadevi, Mumbai.

The game involves the character of Rahul fighting thugs and avoiding obstacles as he races across the city just like Shahrukh Khan does in the film. It also awards coins to the players as the game progresses.

Once a player collects about 10,000 coins, he can unlock a special avatar of Deepika Padukone’s character in the film.

Disney UTV’s digital arm, one of the key players in the gaming sector is the force behind the Chennai Express Mobile Game Application.

The film is slated to release on 8th August.

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