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SULTAN & DANGAL TO WRESTLE IT OUT IN THE DUST

SULTAN & DANGAL TO WRESTLE IT OUT IN THE DUST

After Ranbir Kapoor as boxer Johny Balraj in Bombay Velvet, and co-actors Sidharth Malhotra and Akshay Kumar as boxers in their last film ‘Brothers‘, Bollywood’s two Khans, Salman Khan and Aamir Khan are now assaying the roles of wrestlers in their respective upcoming films. When asked about audiences drawing similarities between Sultan and Aamir Khan‘s […]

BRAND AAMIR

BRAND AAMIR

Aamir Khan has emerged in recent times as the most innovative marketer of his films. Besides, being a brilliant film director and actor, Aamir has now become also one of the most creative marketers in the world. If there was an award for the most innovative marketing campaign, it would certainly be awarded to Ghajini […]

SOUTH INDIAN REMAKES IN BOLLYWOOD

SOUTH INDIAN REMAKES IN BOLLYWOOD

The first South Indian movie Ramudu Bheemudu  was remade in Bollywood as Ram and Shyam in 1967. Ever since there has been a string of Hindi film hits which are remakes of South Indian films. The latest Hindi and Malayalam flick Drishyam is a remake of Tamil hit Papanasam! Bollywood has been following this formula […]

THE 30 SEC STORYTELLERS IMPACTING BOLLYWOOD

THE 30 SEC STORYTELLERS IMPACTING BOLLYWOOD

It all started with a flirtatious relationship between Indian advertising and cinema long time back when auteur Satyajit Ray joined DJ Keymer (now Ogilvy) as a visualiser and then was with Clarion advertising agency in Kolkata as creative head and board member and then went on to become a brand ambassador of Indian Indie films […]

Aamir Khan and the art of marketing; nude ‘PK’ poster, more

Aamir Khan and the art of marketing; nude ‘PK’ poster, more

You have to hand it to Aamir Khan. Almost 50, he is the undisputed shahenshah of marketing in Bollywood. For each of his films, Khan has devised innovative strategies that ensure he becomes a trending topic within hours of launching a new campaign. With Ghajini, Aamir generated monumental buzz by having ushers in cinemas across […]

Aamir Khan Launches Campaign

Aamir Khan Launches Campaign

The UNICEF on Sunday launched its campaign to raise awareness about malnutrition in India in the presence of actor Aamir Khan. Aamir Khan who is the brand ambassador for malnutrition has shot 48 films in 18 languages and officially launched the campaign at the event. Caroline Dendulk, Chief of Communications, UNICEF too was part of […]

Bollywood Salutes Mumbai Police

Bollywood Salutes Mumbai Police

Mumbai Police Umang 2013 Bollywood stars took time out from their hectic schedules to spend time with the police personnel at the annual Umang show that is hosted every year for the Mumbai Police. This year, the mega event was held at the Andheri Sports Complex on Saturday 5th Jan in the evening that saw […]

Get the ‘social’ in your movie marketing plan

Get the ‘social’ in your movie marketing plan

Marketing is an essential role for any product and brand. Same is for the movies. Right from ancient times marketing has been a critical function to enable sales. Initially when TV was not as yet a common household property the posters used to be put on a Bullock Cart and taken around. Marketing takes place […]

Talaash Review

Talaash Review

When Aamir Khan backs a film, you know you have a good product on hand and the audience won’t feel let down. This has been the case with his new whodunit film like Talaash. Gone are the days when Bollywood regularly churned out good dose of suspense thrillers and it feels refreshingly good to get […]

Clash of the Titans

Clash of the Titans

In the next two weeks two big films are slated to hit the big screens. 30th November will see Aamir Khan starrer Talaash releasing across the country followed by Akshay Kumar starrer Khiladi 786 the following Friday. No big deal but the war that started with the clash of Son of Sardar and Jab Tak […]